About Hay Creative
Hay Creative brings website strategy, copy, design and development into one experienced team. We stay involved from the first conversation to launch, so the thinking does not get diluted through layers of account management and handovers.
Our model
Website projects lose clarity when the message, design and build develop in separate rooms. We work together from the beginning, challenge one another’s thinking and solve problems while the decisions are still easy to change. Clients have direct access to the specialists doing the work.
We are based in Africa and work remotely with businesses and organisations across the continent and beyond.
The team
Project direction and strategy
Hasina leads projects from brief to launch, keeping the commercial goals, timeline and team aligned. She makes sure the important decisions are made early and the work stays focused on what the client needs the website to achieve.
Creative direction and development
Lincoln turns the strategy into a distinctive digital experience and carries that direction through the build. He combines creative judgement with technical detail, making sure the finished website works as well as it looks.
Messaging and copy
Waseem gets to the heart of what a business needs to say and shapes it into clear, natural website copy. His background in journalism, strategic communications and executive writing brings structure, judgement and a strong ear for voice to every project.
Who we work with
We work best with founders and established teams that care about how the business is understood. They want a website with a clear point of view and value honest advice, direct collaboration and considered execution.
Tell us what you are planning, and the right person will come back to you within one business day.